The new Sony 4K Ultra HD Media Player has been specially designed to enable the owners of 4K TV enjoying on-demand ultra HD content. 4K TVs are available at very high prices despite a fact that there is very less content available to watch on them. If you already have a 4K TV, there is no harm in investing some extra amount and to improve your viewing experience. The latest 4K Ultra HD Media Player is fully compatible with Sony’s own Video Unlimited 4K service, which has more than 200 Sony Pictures films and nearly 50 TV shows in 4K, as well as with Netflix’s 4K video streaming. Sony has been quoted saying in a press release on may 15 that “The largest collection of 4K feature films and TV episodes for the home is now available on the new 4K Ultra HD Media Player. The 4K Ultra HD Media Player gives consumers the ability to download, stream and store the latest 4K content in one future-ready box.” The release also said that “Users can download hundreds of titles from Video Unlimited 4K service, stream 4K content from Netflix and playback everything on their Sony 4K Ultra HD TV. The media player offers 1TB of built-in storage and also supports TRILUMINOS Color for rich and deep color. The Media Player is compatible with any Sony 4K Ultra HD TV or 4K Ultra HD projector, and is ideal for customers looking to upgrade their current 4K TVs or projectors to support the latest in 4K technologies.” The Sony 4K Ultra HD Media Player is up for pre-order on the company’s website and is available at a price of USD699.99, but early buyers can get it at a special price of USD499.99. Also read: