Trying to keep its footing intact in the growing competition of the smartphone market, iPhone 5 is made with around 200 enhancements. The device has a much bigger screen, a slimmer profile, and various improvements to the iPhone’s software and performance. As soon as the iPhone 5 hit the news all over, the device got a little criticism too. There were few who doubted it. Shaw Wu, Sterne Agee analyst said, “It’s the same phone but sleeker.” He said, “They arguably could have done more, but — as the saying goes — if it ain’t broke, don’t fix it.” Michael Yoshikami, chief executive, Destination Wealth Management said in a statement, “There is not a wow factor because everything you saw today is evolutionary. I do think they did enough to satisfy.” But the influence of the device cannot be undermined because as the Apple executives unveiled the device, shares of related companies rose or fell, depending on whether the iPhone 5 boosted their prospects or signaled an ominous move into their spaces. Shares of Pandora, the streaming-music service saw a rise when Apple didn’t announce offering any similar service as opposed to rumors. Apple also announced shipping new “EarPods” audiophones, designed after digitally scanning hundreds of ears, which sent shares of headphone-maker Skullcandy down 4.5 percent. Apple also made updates to its iOS6- mobile operating software. The firm introduced a new maps program with turn-by-turn directions, a development that could be fatal for GPS-makers and is aimed squarely at Google’s popular map program. The sleekness and smart technology of iPhone 5 is enough, says analysts to keep the firm’s market shares steady, which faces tough competition in an increasingly crowded smartphone market. The larger screen and high-speed 4G LTE networks were significant improvements Apple made with iPhone 5. iPhone 5 supports a 4-inch, measured diagonally, up from 3.5 inches. The device is 18 percent thinner than its predecessors and 20 percent lighter in weight. It looks sleek and stylish with less glass and a new metal back. iPhone 5 will come in black and white. The connector of the phone is also updated. Apple also plans to sell an adapter. Another intriguing launch was the updated iPod music players, which got Apple back to profit more than a decade ago. The updated iPod can now receive video calls over a wireless Internet connection and send text messages, making it the closest thing to a smartphone without a cellphone bill. Apple also made changes to iTunes store, which will now have a cleaner layout, making it easy for users to add music and movies to their Apple accounts. The new iPhone will hit the shelves Sept. 21st and users can grab 16GB model for $199, a 32GB model for $299, and a 64GB model for $399. The price of the iPhone 4S will drop to $99 with a two-year contract. Apple’s iPhone 4 will now be free with a contract on AT&T, Verizon and Sprint. Apple shares ended the day up 1.4% at $669.79.
