The smartphone has a transparent back that showcases the internals of the phone. Along with this, most of the modules of the Nothing Phone 1 are in white, for a cleaner look. However, surviving in a smartphone market is not an easy task to do. Over the past few years, there has been tough competition if we talk about the smartphone market. With every new product that is launched in the market, customers wish to see a change and development. Only changing the design of the smartphone could not be enough to please customers. Also, we cannot deny the fact that Carl Pei thought out of the box and the results could be seen in the phone’s design. As per Pei, the smartphone industry is stagnant, and to spice it up and keep it in flow, he came up with this design. Also read: Everything to Know About Nothing Phone 1
What Navkendar Singh has to say about Nothing Phone 1
Associate vice president, IDC India, Navkendar Singh believes that “there’s always an opportunity for a new brand to make its mark.” He also says that undoubtedly Nothing Phone’s design is commendable and it will surely attract people. However, this isn’t enough to lead the competition and the smartphone market is much more than a unique design. As per Singh, camera and performance are the two most important features for the phones ranging between 25k to 40k. and Nothing has to work and deliver on these two factors to survive and create an impact in this segment. And if done right, customers will choose Nothing over any other brands in the market. He also finds Nothing Phone 1 design to be bold and refreshing. Now, the question is, will this smartphone be able to satisfy the customers and make a place for itself in the market? What are your thoughts on this? Do tell us through the comment section below.
